When I started my first business in the early 1980’s there was one phonebook distributed in Yuba City, California. In that phonebook, I could purchase one of several options that would increase my businesses level of exposure to anyone who viewed the page where my business was displayed. I analyzed my budget for phonebook advertising and purchased accordingly. By the end of 2000 there were three phonebooks distributed in Yuba City, all of which said their distribution to the community was better than the other. Now, in 2017, there are two and they have less content than ever before.
Now we have the Internet! It’s in our office and homes and it travels with us. We may have it on our desktop, laptop, pad, and phone. It’s in our pockets, on our TV’s, and even in our bedrooms. We can’t escape it.